Joana Alves

"Terra Nostra" competition

"Terra Nostra" competition

"Terra Nostra" competition

A functional and friendly package, inspired by Azorean roots.

A functional and friendly package, inspired by Azorean roots.

A functional and friendly package, inspired by Azorean roots.

In designing this packaging, I considered the wide age range of users, making accessibility a key focus. Inspired by familiar, everyday items like wet wipe packages, I developed an easy-to-open, resealable feature: a perforated seal with a single uncut point, hidden beneath a large sticker. Once peeled, the sticker reveals the access point and can be resealed to keep the product fresh until the last use. Visually, the design celebrates the origin of the cheese — the cows of the Azores. Using reference images, I created a playful, repeated pattern of cows in various poses. This adds charm and approachability for consumers of all ages, while staying true to the brand’s natural and Azorean identity. A rich, dark green was chosen for both typography and graphics to reinforce this connection.

Client:

Terra Nostra

My Role:

Designer

Year:

2023

Service Provided:

Package Design, Illustration, Graphic Design

This project was recognized with an honorable award from the company, highlighting both its functionality and storytelling through design.