Joana Alves

“ATTENTION SPAM!”- KYRT

“ATTENTION SPAM!”- KYRT

“ATTENTION SPAM!”- KYRT

A visual dive into the chaos of modern attention.

A visual dive into the chaos of modern attention.

A visual dive into the chaos of modern attention.

A mockup for a genZ magazine
A mockup for a genZ magazine

Our attention span is now shorter than a goldfish’s memory — a funny comparison, but not far from reality. Attention span, the ability to focus on a task, is a key cognitive skill that shapes how we live and interact. But in a world of endless notifications, fast content, and digital noise, it’s no surprise that focus is fading. As Gen-Z, we’re constantly bombarded with visual stimuli, shaped by a life lived at double speed. That’s where the project name — Attention Spam — comes in. A play on words, yes, but also a reflection of how overstimulation has become the new normal.

Client:

ESAD

My Role:

Designer

Year:

2023

Service Provided:

UX/UI Design, Mobile Design, Editorial Design, Cover Design

This project doesn’t aim to criticize the chaos — instead, it embraces it. Through two visual study objects, we explore this phenomenon with irony and intention, inviting reflection through a lens that’s both satirical and positive.