Joana Alves
Our attention span is now shorter than a goldfish’s memory — a funny comparison, but not far from reality. Attention span, the ability to focus on a task, is a key cognitive skill that shapes how we live and interact. But in a world of endless notifications, fast content, and digital noise, it’s no surprise that focus is fading. As Gen-Z, we’re constantly bombarded with visual stimuli, shaped by a life lived at double speed. That’s where the project name — Attention Spam — comes in. A play on words, yes, but also a reflection of how overstimulation has become the new normal.
Client:
ESAD
My Role:
Designer
Year:
2023
Service Provided:
UX/UI Design, Mobile Design, Editorial Design, Cover Design
This project doesn’t aim to criticize the chaos — instead, it embraces it. Through two visual study objects, we explore this phenomenon with irony and intention, inviting reflection through a lens that’s both satirical and positive.






