I had the opportunity to work on a paid project for a skincare store that sells perfumes and skincare creams. Over the course of about six months, I was responsible for creating all the Instagram posts and stories for the brand, including a complete rebranding of the store. I was given full creative freedom, which allowed me to experiment with earthy tones and rich textures to create a more organic and sophisticated aesthetic. In addition to the social media work, I also contributed to the brand’s TikTok content, producing video material to engage their audience on that platform. My goal was to craft visually appealing and engaging content that reflected the store’s products while maintaining a consistent and fresh visual identity.