Joana Alves

E.C.A.L. Type foundry poster

E.C.A.L. Type foundry poster

E.C.A.L. Type foundry poster

Promoting a type foundry through the power of typography.

Promoting a type foundry through the power of typography.

Promoting a type foundry through the power of typography.

For this project, students were challenged to create a poster with the primary focus on highlighting and promoting a type foundry of their choice. The objective was to showcase the diversity and uniqueness of the typefaces offered by the selected foundry. Through thoughtful design, students were encouraged to explore how different typefaces can evoke different moods and functions, while maintaining a cohesive visual identity for the poster. The project emphasized the importance of typography as a central element in design, aiming to both inform and captivate the audience by illustrating the richness of the foundry's offerings.

Client:

ESAD

My Role:

Designer

Year:

2021

Service Provided:

Editorial Design, Art Direction